BRIGGS EQUIPMENT NORTH WEST 200 ANNOUNCE MONSTER ENERGY AS THE OFFICIAL ENERGY DRINK PARTNER

Briggs Equipment North West 200 is delighted to announce its partnership with Monster Energy as the official energy drink for the 2024 event.

Monster Energy will be bringing their “Beast parlour” activation to the North West 200 Fan Zone, offering free samples, tattoo’s and haircuts to North West 200 fans and riders.

We believe the partnership with Monster Energy offers a huge opportunity for the future growth of the Briggs Equipment North West 200, and are excited to see the iconic claw on the Causeway coastline.

“This is a very significant development for the event.” Briggs Equipment North West 200 race boss, Mervyn Whyte, says.

“Monster Energy is a prestigious global brand, and we are delighted to have the company’s support and presence in the paddock during 2024 NW200 race week.”